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Stagecoach-inspired festival style: How to nail the modern Western vibe

Shop Western-inspired looks for Stagecoach and beyond
Urban Outfitters, CAT, DSW, Lost Pattern, Notte Jewelry, Wrangler, Brahmin, Adobe
ByKelsey Legg
April 17, 2026, 8:36 PM

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Western and Americana style is bigger than ever! With Stagecoach fast approaching, CMA Week in June, a new Kacey Musgraves album out on May 1, and countless other country music tours happening this summer, we want to help you explore this genre of fashion without looking like you're wearing a costume.

To help, we sought some expert advice and spent countless hours curating a solid list of wearables from trusted brands like Wrangler, CAT Workwear, American Eagle (the official Stagecoach clothing sponsor, FYI!) and many more.

Whether you're heading to one of the season's biggest events or just a country karaoke night at your local bar, keep reading to get tips on how to be your most stylish self.

Meet our expert

To help us curate the best pieces and get tips on how to get the Western vibe, we spoke with Michael Petry, the creative director behind Lainey Wilson's Golden West cowboy boot brand.

Petry's resume reads like a who's who of Americana fashion: He was at the helm of Frye Boots for eight years, worked directly with American fashion titan Ralph Lauren for another half decade, and, fittingly, will be hand-delivering custom boots fresh from the factory to Wilson before her headlining set at Stagecoach.

Our picks below reflect the lessons he imbued, offering help on how to go full cowboy without, in his words, "looking like you parked your horse out front."

Shop our accessories table: Boots, belts, hats and bags

"What's happening is a cultural shift in the United States, and it's sort of a romanticizing of American fashion," Petry explained, adding, "If you're from New York City or LA, maybe that's not in your wardrobe, and to go out and get an all-new wardrobe is a little excessive. So accessorize it."

Sprinkle in a touch of Western with chunky silver details, cowboy or trucker hats, and, most importantly, a pair of stylish yet comfortable boots you'll want to wear over and over again.

For ladies, a bag can make or break the whole look. Our picks from Stand Oil, Brahmin, Hammitt and Kate Spade are perfectly at home on any cowgirl's arm, but they're also versatile enough to use everyday.

Brahmin

Portia Flap Bag

  • $315
  • Brahmin
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Brahmin

Margo Crossbody

  • $285
  • Brahmin
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Brahmin

Percy Crossbody

  • $345
  • Brahmin
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Kate Spade

Duo Fringe Crossbody Bag

  • $378
  • Kate Spade
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Notte Jewelry

Fortuna Ring

  • $168
  • Notte Jewelry
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DSW

Frye & Co. Miranda 10 Flower Western Boot

  • $119.96
  • DSW
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DSW

Frye & Co. Miranda 10 Flower Western Boot - Cream

  • $119.96
  • DSW
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Streets Ahead

Sarai Snake Belt

  • $469
  • Streets Ahead
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Streets Ahead

Lilienne Belt - Brass Buckle Set

  • $300
  • Streets Ahead
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Notte Jewelry

Fiori Lucky Me Earrings

  • $49
  • Notte
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Look #1: Monochrome Cowgirl

One way to keep things simple while looking cool is to go monochrome. Petry mentioned wearing head-to-toe neutrals such as dusty tans, plus adding pops of turquoise to give it that Western edge.

We chose to go slightly bolder with an all-black look a la Johnny Cash and had fun sprinkling in studded details via a perfectly sized Hammitt bag, deep midnight blue with the luxurious Clementine silk scarf, and faux turquoise and silver detailing with the belt and boots from Urban Outfitters.

Hammitt

Kyle sml Black/Gunmetal

  • $295
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5% off
American Eagle

AE Linen-Blend Button-Up Midi Dress

  • $71.20
  • $74.95
  • American Eagle
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Urban Oufitters

Azalea Wang Ashraf Belted Western Boot

  • $129
  • Urban Outfitters
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Clementine Sleepwear

Clouds Speak Scarf 90

  • $250
  • Clementine Sleepwear
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Urban Outfitters

Studded Boho Leather Tie Belt

  • $45
  • Urban Outfitters
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Urban Outfitters

Heart Cowboy Hat

  • $30
  • Urban Outfitters
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Look #2: Menswear for the modern cowpoke

Petry recalled the historic origins of where workwear and Western wear collide when leaning into a look for men.

"It's really rooted in workwear -- that's what denim is, that's where the boots were ... that's where it all originated from: those American workers," he said.

Cowboys, farmhands, railroad workers and the like -- all are and have been hardworking professions that required clothes to keep up, so leaning that direction for a stylish and functional menswear look makes perfect sense. The CAT Workwear separates below have the benefit of sturdy yet lightweight construction in a shade that works great for Stagecoach's desert setting, but they also got instant cool points when Ryan Gosling wore them multiple times during the recent "Project Hail Mary" press tour.

To dress it up, we added a silk bandana from popular brand Lost Pattern, as well as a classic horse bolo tie from Tie Bar.

CAT Workwear

Trucker Denim Cat Hat WWR Designed by Avery Ranch

  • $39
  • CAT Workwear
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CAT Workwear

Canvas Shirt Cat WWR Designed by Avery Ranch

  • $119
  • CAT Workwear
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CAT Workwear

Canvas Pant Cat WWR Designed by Avery Ranch

  • $129
  • CAT Workwear
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Tie Bar

Horse Bolo Silver Tie

  • $28
  • Tie Bar
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Lost Pattern

"Paisley" Silk Bandana Scarf - Midnight Blue

  • $55
  • Lost Pattern
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CAT Workwear

Flannel Shirt Cat WWR Designed by Avery Ranch

  • $119
  • CAT Workwear
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Wolverine

Men's Rancher Level Pull-On Work Wellington

  • $124.95
  • Wolverine
Shop Now

More Western-inspired picks seen on ABC News Live

Segment hosts Will Ganss and Kelsey Legg both opted for Wrangler pieces to model the Western look, with Gaans donning a classic Cowboy Cut jacket and Legg in the Printed Wrancher jean.

Shop both below, plus some more picks from the brand to look effortlessly rodeo-ready, including pieces from the brand's collabs with Lainey Wilson and streetwear brand Avirex.

Wrangler

Women's Printed Wrancher Jean

  • $119.99
  • Wrangler
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Wrangler

Men's Wrangler Blanket Lined Corduroy Collar Denim Jacket

  • $84.99
  • Wrangler
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Wrangler

Wrangler Cowboy Cut Original Fit Jean

  • $59.99
  • Wrangler
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Wrangler

Wrangler x AVIREX AOP Patch Jacket

  • $329.99
  • Wrangler
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Wrangler

Women's Colorblock Denim Vest

  • $59.99
  • Wrangler
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Wrangler

Women's Carpenter Mini Skirt

  • $64.99
  • Wrangler
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Wrangler

Lainey Wilson x Wrangler Pull-On Bell Bottoms

  • $94.99
  • Wrangler
Shop Now
Wrangler

Lainey Wilson x Wrangler Camp Shirt

  • $79.99
  • Wrangler
Shop Now

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