New in beauty: Bath & Body Works launches 'Essentials' line and more
Fall beauty is in the air, and we're rounding up several of our favorite recent launches that we think you'll love trying out as you ease into your cool-weather routine this season.
Below, you'll find new releases from Bath & Body Works, Marc Jacobs Beauty, Belnu fragrances, and more, as well as a selection of "GMA" favorites like TruSkin's Vitamin C+ serum, the Wayytalk thermal blowout brush and more.
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What's new in beauty
Bath & Body Works launches 'Essentials' for sensitive skin
Bath & Body Works recently launched its Essentials line, a gentle line of lightly scented products designed for the customer with sensitive skin.
"GMA" recently attended a launch event for the line, where board-certified dermatologist Dr. Michelle Henry -- a self-described longtime Bath & Body Works fan -- spoke about her excitement for this new development.
"Sensitive skin really isn't a monolith, and not everyone is allergic to fragrance," she said. "In many ways, you're kind of robbing those patients of a beautiful experience. I was really excited to see that patients now can use the Bath & Body Works products, have that fragrance experience, but also know it was formulated with sensitive skin in mind."
Marc Jacobs Beauty
Our love affair with the recently re-launched Marc Jacobs Beauty line continues, and now the brand has launched yet another smash hit product: the Nude Awakening concealer.
This lightweight, glowy formula comes in 40 beautiful shades that are hydrating with moderate coverage, plus it offers up to 24 hours of wear, so you're set for the day.
The packaging is also a big draw here, as with the rest of the line, because it features an adorable, 3-dimensional daisy in keeping with the brand's whimsical and fashion-forward approach.
Make sure to check out our broader coverage of the return of Marc Jacobs Beauty here.
Belnu launches two new scents
Leaning into a new fragrance can be a meaningful way to mark the shifting of the seasons, and Belnu's two latest launches -- Still Bloom and Vanilla Bouclé -- offer two stunning scents to try this fall.
Warm yet uplifting with a strong hit of black tea, Still Bloom's cardomom, sesame, and orange top notes hit like a shot of caffeine before dissipating into a mellow, comforting underbelly of musk, rose and cedarwood, to name a few.
Vanilla Bouclé offers a similar sensual scent experience, this time leaning more into the sweetness of gourmands and woody notes like white almond, coconut milk, sandalwood and chamomile.
Fulton & Roark's latest scent is for lovers
Fulton & Roark has been a "GMA" go-to for several months, but the brand's new launch -- Lovers Lane -- is one of its most versatile and enchanting yet.
Blending black plum, Turkish rose, and tonka, Lovers Lane is inspired by Mulholland Drive, the innocence of young love, and the innocent thrill of experiencing true love for the first time. After putting it in our regular rotation for several weeks, we can confidently say it wears beautifully for hours on end, adding a delicate and seasonless sense of romance to your fragrance routine.
Beauty sales to shop this week
Colgate Optic White Pro Series High Impact White Toothpaste, 3 Pack, 3.0 oz
- $17.72
- $23.49
- Amazon
