Milk is trending in beauty: Shop our favorite dairy-inspired scents, serums and more

If gourmand scents were the fragrance trend to beat last year, 2026 has seen their logical successor take the beauty throne: milk.

Milk is everywhere in beauty right now -- from the aforementioned fragrance sector to body and hair products, companies are tapping heavily into lactic acid's natural exfoliating and hydrating properties to create lightweight, non-greasy products that feel luxe head to toe.

We've been paying close attention and trying out every milk product sent our way here at "GMA," and below, you'll find some of our favorites, as well as a few bestsellers we're still itching to try. The NOYZ Only Human Mylk de Parfum and Snif 2% are two scents you simply have to wear to believe, while Lush's Super Milk spray is the perfect post-shower pick-me-up that feels as great on the skin as it smells.

Keep reading to discover these and more trending milk-inspired products that could be your next favorite beauty find.

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Shop milk-inspired beauty products

Snif

Snif 2%

Snif recently launched 2%, a creamy, woody gourmand fragrance that takes on a life of its own once it interacts with your own personal body chemistry. "GMA" attended the launch party in New York City, where reality TV star and professional snake wrangler Rob Rausch took time to pose and chat with fans clamoring to get their hands on the new scent.

• $26 to $68

• Snif

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Amazon

RŌZ Leave-In Conditioner - Lightweight Milk Hair Serum & Heat Protectant for Hydrating Fine, Curly & Wavy Hair

This leave-in treatment is a lifesaver for those whose strands might be a difficult mix of fine and frizzy, leaving behind the perfect amount of hydration and smoothing power without weighing down strands. Heat protection and breakage protection ups the ante, making this splurge for your hair worth every penny.

• $52

• Amazon

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Lush

Super Milk Glitter Mist Spray

For a refreshing, citrusy take on the milk trend, try Lush's Super Milk Glitter Mist Spray, which hydrates and softens skin while adding a glittery sheen wherever it lands.

• $27

• Lush

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Ulta

NOYZ Only Human Mylk de Parfum

This novel product combines the moisturizing benefits of a hyaluronic acid-rich body milk with 12-hour wear thanks to its potent, delicious, built-in fragrance that will keep you smelling great all day. Pink pepper, bergamot, vanilla bean and cedarwood are just a few of the notes that make this an incredibly powerful, sensual wearing experience.

• $95

• Ulta

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Ulta

MAËLYS GET-UP Daily Toning Body Milk

Specifically designed for GLP-1 users, this daily toning milk is meant to be applied in the morning to offer firming, smoothing results that last all day and improve skin quality with continued use. In addition, it has a fantastic smell and a fresh, non-greasy feel that sinks in easily.

• $52

• Ulta

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Bath & Body Works

Milk Perfume Mist

Go for a light, sugary take on the milky scent trend with Bath & Body Works' cozy Milk Perfume Mist.

• $16.95

• Bath & Body Works

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Ulta

Ellis Brooklyn VANILLA MILK Eau de Parfum

Vanilla Milk is apparently a runaway hit, if Google search trends are to be believed. While we have yet to try this one out for ourselves, interest has spiked significantly in the past month, and reviews are largely positive on Ulta's website.

• Ulta

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Sephora

DedCool Xtra Milk Eau de Parfum

Genderless, cruelty-free, vegan and clean, this fragrance has been around for a while but continues to dominate searches when it comes to warm, milky scents.

• $90

• Sephora

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