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Fashion this week: New launches from Adidas x ASOS, GU, Permanent Vacation and more

New launches from Adidas x ASOS, GU, Permanent Vacation and more
Courtesy of GU

July 30, 2026, 9:36 PM

With autumn fast approaching, fashion is switching gears as brands start to drop their fall collections -- and we are thrilled to be able bring you some of the best and boldest.

Below, we're rounding up our favorite collections that have gone live recently from top stores like basics heaven GU, small Australian designers Permanent Vacation, the latest from Adidas x ASOS and more. Plus, we'll drop in a few on-sale necessities from some of "GMA" fans' favorite brands.

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Check it all out below, and be sure to check back weekly to see all the new fashion goodness you'll want hanging in your closet.

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New and notable in fashion

Small Australian brand Permanent Vacation got the chartreuse memo we're pushing for fall 2026, and the results are a gorgeous collection of anti-trend pieces that look extremely stylish now without the too-trendy feel that leaves them unworn in a year or two. Titled "Project 31: 'After Rain,'" the collection spreads beyond the lush green top picks hitting our moodboard to include zip-front sweaters perfect for fending off an autumn chill, plaid separates for hip-yet-elegant vibes and mulberry track suiting we can only hope to be chilling in by late August. Get inspired by it all here.
GU has launched its latest FW26 collection under the creative direction of Francesco Risso, and six distinct lifestyle concepts populate the drop: Minimal, Classic, Playful, Utility, Cozy and Sports. "GMA" had the chance to preview the pieces in person last week, and standouts for us include suit separates with a utilitarian bent that feels extra chic for fall, ballet sneakers with a top strap for added comfort, and pleated skirts that offer a nostalgic but grown-up take on back-to-school dressing. Consider it your one-stop-shop for fashionable basics on a budget.
ASOS and adidas Originals have joined forces once more on a collection that's selling out fast, and we think you'll want to grab what you can before it's gone. The eccentric, sporty pieces are designed with street style in mind, combined with the comfort of athleisure. Pair any of these pieces with a heavy hoop earring and kitten heel for an urbane eclecticism that will have heads turning as you saunter by.