Jordyn Woods' viral lucky Knicks bag to be displayed at the Guggenheim
Jordyn Woods' orange bag isn't just lucky, it's a work of art.
More than a week after the Knicks' historic NBA Finals win, which many in part have claimed is because of Woods' lucky orange bag, the Guggenheim Museum announced Tuesday that it will display the bag for a special five-day pop-up.
The designer and entrepreneur, who is engaged to Knicks star Karl Anthony Towns, said in a press release that it is an "honor" to have the purse displayed.
"The Guggenheim is one of my favorite places, and I never imagined that something I designed would one day be on view at the museum," she said. "So many of us are still in shock over the Knicks' historic run, and seeing the lucky bag at the Guggenheim somehow makes it all feel real."
During the Knicks' playoff run, some fans became convinced that the bag, designed by Woods, was good luck after she started bringing it to games.
The only time that the Knicks lost was during Game 3, when she was forced to leave the bag at home due to a strict no-bag policy at Madison Square Garden for President Donald Trump's attendance of the game. Instead of bringing the purse with her that night, she swapped it for a sandal version of the same design.
Woods brought the bag back for Games 4 and 5, with some saying it fueled the Knicks' back-to-back victories.
Following the Knicks' Game 5 win, Towns was seen telling reporters that it was all thanks to the purse.
"The bag's undefeated!" Towns said in a video shared by the National Basketball Association on Instagram. "I want everyone in New York to know that the bag won a championship."
He added, "It's one of the greatest clothing pieces in the history of basketball!"
Towns later joked that the purse belonged in a museum.
Mariёt Westermann, the director and CEO of the Solomon R. Guggenheim Museum and Foundation, said in a press release, "People have always found meaning in objects that embody profound cultural moments, and they often go to great lengths to see them. That is one reason museums exist."
Westermann continued, "Like art, basketball of the stratospheric level of the Knicks thrives on discipline, creativity, and teamwork -- and on bringing people together. We are so grateful to Jordyn and Karl for trusting us with the bag she designed."
"In this unforgettable moment in New York history, we can't wait to share it with fans and museum visitors from around the world," Westermann added. "Just think about it -- this bag is the first ever clutch that actually became clutch."
Woods' bag will be displayed at the Guggenheim New York's Café Rebay from June 24 through June 28.
The display is part of the Guggenheim's "ongoing exploration of the relationship between art, culture and sport" as it "continues to embrace New York's global summer of sports," the press release says. The museum is also hosting a pop-up World Cup activation at its Wright Restaurant.
